Course curriculum

  • 1

    Chapter 1: What this course is about

    • Introduction

    • Campaign optimization glossary
  • 2

    Chapter 2: Get your campaigns ready

    • Test your funnel

    • Campaign testing

    • Gather some data

    • Metrics

    • Quiz
  • 3

    Chapter 3: Analyze & optimize - part 1

    • A/B testing, CTR, placements

    • What should you A/B test and how often you should optimize?

    • Quiz
  • 4

    Chapter 4: Bidding strategy

    • How to bid?

    • Bid optimization strategies

    • Quiz
  • 5

    Chapter 5: Analyze & optimize - part 2

    • Use the right features

    • Additional features

    • Quiz
  • 6

    Chapter 6: Use Automation

    • Set up rules with Automizer

    • Additional auto-rules

    • Quiz
  • 7

    Chapter 7: Improve your ads and headlines

    • Creating the perfect ad

    • More on ads

    • Quiz
  • 8

    Chapter 8: Work on your landing page

    • The basics of landing pages

    • The perfect landing page

    • Quiz
  • 9

    Chapter 9: What’s next?

    • Getting to the green

    • Final quiz